Pitching can be transformational to your business. You know. I mean, we've talked about this. Not only does it allow you to create dreamy opportunities and build amazing relationships, but it truly causes you to emerge as 'one to watch.'
Now, there are a lot of people who do pitching out there that is little to be desired. I've talked to so many women who say that they more often receive bad pitches than they'll ever receive a good one. And that's just something I'm not okay with.
Which is why I am so passionate about teaching you how to pitch well and with heart. Let's dive into seven common mistakes I often see when creatives try to pitch whether it be for a podcast interview, a collaboration, influencer outreach, or anything in between.
Sending unpersonalized mass emails.
These might feel easier and like they save you a lot of time, but nothing about these types of emails will cause you to stand out. Sometimes they will work, but this isn't the common case.
I know that if someone sends me a mass email, even if they're only sending it to a select few and even if I know them, I will still delete it. Why? Because you're communicating to me that you couldn't take the time to value this pitch enough to make it personal.
Having a defeated mindset.
Nothing will sabotage a pitch faster than going into it with any kind of thought of defeat such as, "this isn't going to work" or, "why would anyone say yes to me anyway." Even if you don't say that, people are going to feel that in the way that you present yourself.
You need to go into any and every pitch with the conviction that what you do matters to you and it matters to them.
Being a little too chatty.
Be clear in your mind about what your pitching and why you're pitching it. Make your emails short. Don't go on and on because no one wants to read a novel, but they want to hear your point quickly so that they can give their yes or their no.
And then if someone gets with you on the phone or in person, same thing applies. Know your what and your why more than anything else. Communicate it and give the ask.
Forgetting to showcase your personality.
Sometimes when people pitch, it is easy to want to get formal and look professional to the extent that you actually sabotage your pitch. Showcase your personality. Be yourself. Use details that bring punch and emotion to the words you're using.
Show people that you're human. And you'll knock it out of the park.
Not responding when people say no.
i know that hearing a no can be difficult, but you got this. Resist the temptation to just delete the email or feel annoyed that they didn't say yes to. Instead, respond to people who say no because you can still nurture relationships even on the other side of a no.
Being unclear on your why.
Know your why and be clear on it. Know why this pitch matters to you and also why it matters to the person you're pitching. If you go into it thinking that you know why it matters to you, but not communicating why it should matter to the other person, your pitch will be less captivating.
Get a vision for your pitch.
Having no process for when people say yes.
Sometimes people get the impulse to pitch and they have no plan for what actually happens when someone says yes. They don't know what happens after that and they even disappear and communicate very little moving forward. It is like they get excited by the yes, but forget to execute the details.
Create a step by step plan for what happens when someone says yes to your pitch. It can be as simple as just a follow-up or more involved if you're doing things like affiliates or influencer marketing.